What Is NEXO’s Affinity Program? A New Revenue Stream for Associations and Franchisors

Fitness associations and franchisors work hard to deliver value to their members. Most organizations rely on dues, events, and sponsorships to fund their operations, but these traditional streams have natural limits. Growth requires new ideas.

That’s where NEXO’s Affinity Program comes in. It gives organizations a scalable way to strengthen their offerings and create reliable revenue, all while giving members access to the insurance protection they already need.

What Is NEXO’s Affinity Program?

The Affinity Program is a partnership opportunity that goes beyond brokers reselling insurance. NEXO teams up with associations, franchisors, insurance companies, and event organizers to bring fitness-specific coverage directly to gym owners and operators.

Instead of starting from scratch, partners can plug into NEXO’s expertise. In return, they earn a referral commission for every policy sold through their network. Members gain access to trusted, specialized insurance, and partners gain an additional income stream.

Unlike generic programs, this isn’t a one-size-fits-all product. Each insurance offering is built for the fitness industry. That means coverage addresses the real risks gym owners face every day, from equipment liability to employment claims.

Who Is It For?

The Affinity Program is built for groups that already serve the fitness industry:

• Associations – Organizations with large memberships of gym owners.
  
  
• Franchisors – Fitness brands that want franchisees to have consistent, vetted coverage.
  
  
• Insurance Companies – Firms looking to enter gym, Pilates, martial arts, or boutique fitness markets without building a new division.
  
  
• Conference Organizers – Event hosts who want to offer tangible perks to attendees and build connections that last beyond the event floor.

Why It Works: The Value Proposition

For partners:

• Earn new revenue without creating an in-house program.
  
  
• Strengthen member retention with a unique benefit.
  
  
• Build credibility by aligning with a leader in fitness insurance.

For gym owners:

• Access policies written specifically for their risks, from CrossFit affiliates to Pilates studios and martial arts dojos.
  
  
• Confidence that their coverage reflects industry realities, not generic business templates.
  
  
• The convenience of purchasing through associations or franchisors that they already trust.

What Members Gain Access To

When associations or franchisors join the Affinity Program, their members are introduced to a suite of insurance solutions exclusively designed for the fitness industry.

Liability Insurance That Covers You and Your Business

Every gym must carry liability coverage. NEXO has already insured more than 20,000 fitness professionals nationwide, and its online system makes securing coverage simple. The policy is tailored to fitness operations, with contract review included at no extra charge. For members, it means complete protection without paperwork headaches.

Insurance Protection for Gym Equipment

Not all property insurance is created equal. NEXO designed a policy that covers what gyms actually worry about: flooring damaged by water, broken windows from equipment mishaps, theft, and even lost revenue if a facility must close due to a covered event. This protection integrates seamlessly with liability coverage, providing gym owners with peace of mind that their assets are protected.

Workers’ Compensation Made Simple

Rising premiums and confusing audits have made workers’ compensation a pain point for many gym owners. NEXO solved this with pay-as-you-go premiums that ease cash flow. Members also gain help with audits, paperwork, and access to top-rated carriers, with lower rates achieved through collective client purchasing power.

Employee Practices Coverage

Claims related to discrimination, harassment, or wrongful termination are among the most costly in the fitness industry. General liability doesn’t cover them, but NEXO offers employment practices insurance to fill the gap. Affordable background checks are also available, giving gym owners practical tools to reduce risk while protecting their team and business.

Special Event Insurance

From competitions to community events, gyms thrive on activities that bring people together. NEXO makes event insurance simple with an online application and same-day certificate issuance. Members can host events with confidence, knowing their coverage is in place and their business is protected.

ISR Liability Coverage

For ISR instructors, NEXO provides protection for the entire community against lawsuits or claims. With nearly every ISR professional choosing NEXO, this specialized policy has become the gold standard.

Revenue Potential: Breaking Down the Referral Commission

The structure is straightforward: when a member purchases any of these insurance products through the partner’s channel, the partner earns a commission for each referral.

For example, if an association has 500 gym members, even a modest participation rate creates meaningful annual revenue. The association delivers a practical benefit, strengthens its value proposition, and avoids pushing members with fee hikes.

For franchisors, the upside is equally strong. Standardizing insurance across a brand improves compliance, simplifies onboarding, and creates a steady financial return through commissions.

Strategic Advantage for Associations and Franchisors

The program doesn’t just add revenue, it builds trust and authority. By offering a vetted insurance option, associations and franchisors position themselves as partners in long-term success.

Recruitment also improves. Prospects see insurance as part of the package, making membership or franchise investment more appealing. Retention rises, too, as members stay loyal to organizations that deliver real-world value.

Real-World Scenarios

• Association Example: A regional fitness association adds NEXO coverage to its benefits. Hundreds of members sign up, renewal rates improve, and the association builds a stronger financial base.
  
  
• Franchisor Example: A national fitness brand mandates standardized coverage through the program. Franchisees save time and stress, while the brand earns steady commission revenue and avoids inconsistent protection.
  
  
• Insurance Company Example: A regional carrier looking to enter martial arts insurance leverages NEXO’s Affinity Program to instantly access the niche market.

The Partner Experience: Why It’s Easy to Adopt

Complexity stops many organizations from offering new benefits. NEXO removes this barrier. The Affinity Program is turnkey: NEXO manages underwriting, claims, customer support, and compliance. Partners simply connect their members.

Support includes co-branded marketing materials, educational resources, and staff training to ensure a seamless rollout. The process is designed for speed and simplicity, without burdening the partner’s staff.

How to Get Started With NEXO’s Affinity Program

Joining is simple.

1. Apply online and get a quote.
   
   
2. Sign up and activate the program.
   
   
3. Start earning commissions as your members secure the coverage they need.

NEXO provides marketing and onboarding support from day one, ensuring the transition is smooth and effective.

Conclusion

The NEXO Affinity Program is more than an add-on; it’s a proven way for associations, franchisors, brokers, and event partners to grow revenue while giving members something essential. With tailored liability, property, workers’ comp, employee practices, event insurance, and more, members gain coverage they can trust.

If you represent an association, franchise brand, or partner group, contact NEXO today. Start earning commission while giving your members the protection and peace of mind they deserve.