Brandon Shuck opened his affiliate, CrossFit Pineville in Pineville, North Carolina, in 2013. This was a time of rapid growth for CrossFit, and many gym owners found they could hang a CrossFit sign on their door and attract members without spending too much time on marketing, maintenance, or retention.

However, Brandon – along with his wife, Michelle,[...]

The Underground PDX founder Scott Bradley shares tips for success when working with a diverse population.

Scott Bradley runs a nonprofit CrossFit affiliate in one of the most diverse suburbs in Oregon, serving youth ages 11 to 17. Within one mile of The Underground PDX there are 88 languages spoken with people from a wide variety of backgrounds and[...]

Duke Van Vleet, founder of Rising Wave Athletics, shares his journey of gym ownership and the rewards of creating a supportive fitness community.

Owning a gym takes more than a passion for fitness; it requires hard work, adaptability, and a solid support system. Duke Van Vleet, founder of Rising Wave Athletics, knows this firsthand through his[...]

How Underground PDX uses CrossFit to connect at-risk youth with resources, mentors, and community support.

When Scott Bradley found CrossFit in 2012 at age 39 he had no idea how it would change his life. 

Scott began doing CrossFit with his wife, Gwenna, at 3-46 GRIT CrossFit in Gresham, Oregon. They were both immediately hooked, first earning their[...]

Kerri Goodrich of Performance Initiatives offers tips for gym owners interested in establishing a gym-based nonprofit. 

Kerri Goodrich has been running Performance Initiatives—a nonprofit that teaches weightlifting to underserved youth from age seven until college—since 2005. In the 19 years it’s been open, Performance Initiatives has trained more[...]

How Performance Initiatives’ Olympic weightlifting program positively impacts underserved youth in Savannah, Georgia. 

Kerri Goodrich retired from Olympic weightlifting in the early 2000s after winning USA Weightlifting’s national championships in 1993 and 1996. As she thought about what her next steps would be, she looked around at the weightlifting[...]

While Rich Froning’s gym is full of competitive athletes, the affiliate’s chief operating officer said he finds much of his inspiration in members who overcome life’s challenges. 

For all its high-level competitive athletes, the 700-member CrossFit Mayhem in Cookeville, Tennessee is also full of everyday people who show up to improve their health and[...]

Advice from the chief operating officer of a 700-member gym.

The first thing most people know about CrossFit Mayhem in Cookeville, Tennessee is that it was founded by four-time CrossFit Games champion and six-time Affiliate Cup Champion, Rich Froning.

Advice from a 13-year CrossFit affiliate owner about how to create a well-run, sustainable business.

Most CrossFit gym owners don’t open their doors because they’re passionate about the logistics of running a business. 

How Jared Byczko grew Myriad Health + Fitness after rebranding and losing his business partner.

Jared Byczko met his best friend, Peter Brasovan, on the soccer field when they were both five years old.