Referral programs and loyalty incentives are common ways fitness studios, gyms, martial arts academies, Pilates studios, and boutique training facilities attract new members and keep current clients engaged. These programs help build community and strengthen retention. What many business owners do not realize is that these same programs can also[...]

Running a martial arts studio or fitness business requires a clear understanding of risk. Every day, gym owners face specific challenges: heavy equipment, complicated athletic movements, and the inherent possibility of injury in an active environment. In this context, choosing the right insurance is the single most important decision you can make to[...]

Toxic gym culture takes many forms, including unsafe training practices, bullying among staff or members, and a general lack of concern for people’s well being. It often creates an atmosphere where athletes feel pressured to push through pain, safety standards slip, and complaints go unanswered. A gym’s culture shapes the experience as much as the[...]

Opening a second location is an exciting milestone for any fitness or wellness business, as it brings fresh opportunities, a growing community, and new ways to build your brand. It’s easy to assume the insurance policy you already have in place will work for the new site as well, yet this approach often leaves important gaps in protection. Every[...]

Insurance protects gyms and fitness facilities against the unexpected, covering everything from member injuries to damage to your space. It’s easy to assume that once a policy is in place, it will keep you fully covered as long as you pay the premiums. But as classes, equipment, and services start to evolve, the coverage may no longer match the actual[...]

Free trials and drop-in classes are a popular way for gyms and martial arts studios to bring in new members, as they offer a low-pressure opportunity to experience classes before committing. These promotions are great for business growth, but they also introduce legal risks that gym owners need to manage carefully. Free trial gym liability, drop-in[...]

Most business owners know they need liability insurance, but few take the time to look beyond the per-claim number. The policy’s per-occurrence limit only tells part of the story, and your total protection actually depends on the aggregate limit. This is the maximum amount your business insurance will pay out across all claims within the policy period.[...]

Hyrox is gaining momentum fast, and for good reason. It’s opening up a powerful new direction for gym business owners who want to grow past the limits of traditional group training models. This article breaks down how to scale a Hyrox-focused fitness business using strategies that drive retention, increase revenue, and improve brand visibility. If[...]

When disaster strikes or a claim arises, the last thing you want to discover is that your gym insurance isn’t as solid as you initially thought. 

Jiu Jitsu is a physically demanding sport, and injuries are part of the game, but liability shouldn’t be. Whether you're a competitor, coach, or academy owner, understanding fitness insurance is one of the most important parts of staying protected.