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Retention Strategies for Martial Arts Gyms: Turning Drop-Ins into Members

Retention Strategies for Martial Arts Gyms: Turning Drop-Ins into Members

Anyone can get people through the door. The real challenge is keeping them there. A long roster of trial students might look impressive on paper, but retention, steady faces on the mat month after month, is what defines a healthy school. It’s also what keeps the lights on.

Continuing Education for Jiu-Jitsu Coaches: Why It Builds Student Trust

Continuing Education for Jiu-Jitsu Coaches: Why It Builds Student Trust

Earning a black belt is an achievement that represents years of focus, discipline, and persistence. But for Jiu-Jitsu coaches, that milestone is just the foundation. The coaches who sustain long, successful careers don’t stop developing once they start teaching. They study new techniques, update their safety knowledge, and stay informed about changes[...]

Should You Franchise Your BJJ Gym? Legal and Insurance Implications

Should You Franchise Your BJJ Gym? Legal and Insurance Implications

Brazilian Jiu-Jitsu continues to grow rapidly across the United States, with new gyms appearing in communities everywhere. As the sport’s popularity rises, many owners have begun to consider franchising as a way to expand their reach. The idea can be appealing, but it also brings a set of legal and insurance factors that shouldn’t be overlooked. This[...]

Women-Only BJJ Classes: A Guide to Inclusion, Safety, and Risk Mitigation

Women-Only BJJ Classes: A Guide to Inclusion, Safety, and Risk Mitigation

Women-only Brazilian Jiu-Jitsu (BJJ) classes are seeing steady growth as more women seek out fitness spaces that feel comfortable and supportive. These classes give students a way to build up their confidence, connect with others, and train without added pressure. For gyms, they offer a chance to create a more inclusive environment and bring in new[...]

Does Your Martial Arts Insurance Cover Training and Sparring?

Does Your Martial Arts Insurance Cover Training and Sparring?

Martial arts insurance is designed to protect schools, instructors, and students from the risks that come with training. However, not every policy automatically covers activities like training or sparring, which carry a higher chance of injury. These practices are fundamental to many martial arts disciplines, yet they could end up falling into coverage[...]

Martial Arts Studio Startups: Build Your Risk Management Plan

Martial Arts Studio Startups: Build Your Risk Management Plan

Opening a martial arts studio means stepping into a world that’s equal parts discipline, energy, and unpredictability. Injuries, property damage, legal disputes, and financial setbacks are all common risks for new martial arts gyms, and without a plan, they often hit hard. Along with protecting your space and gear, strong risk management in martial[...]

How to Manage Your Time Effectively as a BJJ Gym Owner

How to Manage Your Time Effectively as a BJJ Gym Owner

Running a Brazilian Jiu-Jitsu gym means wearing a lot of hats, including coaching classes, managing staff, handling marketing, and keeping the space running smoothly. With all of this going on, it’s no surprise that time management is one of the biggest challenges for most BJJ gym owners. With the right strategies from NEXO, you can spend more time on[...]

Why Student Injuries Are the #1 Risk for Jiu-Jitsu Gym Owners and How to Prepare

Why Student Injuries Are the #1 Risk for Jiu-Jitsu Gym Owners and How to Prepare

Jiu-jitsu is physically demanding by design, and part of what draws people to it is the full-contact, high-pressure nature of the sport. But that same intensity means that injuries are common, even in gyms with careful instruction and experienced coaches. For any jiu-jitsu gym owner, risks tied to student injury liability can’t be ignored. Just one[...]

How Jiu-Jitsu Gyms Can Compete with CrossFit and Boutique Studios

How Jiu-Jitsu Gyms Can Compete with CrossFit and Boutique Studios

With CrossFit boxes and boutique fitness studios on every corner, holding attention—and membership—isn’t getting any easier. But Jiu-Jitsu gyms offer something uniquely powerful: skill-building, discipline, and a sense of belonging that keeps their members coming back. To stay competitive, martial arts business growth needs more than solid instruction.[...]

Rolling Safely: The Ultimate Guide to Fitness Insurance for Jiu Jitsu Practitioners

Rolling Safely: The Ultimate Guide to Fitness Insurance for Jiu Jitsu Practitioners

Jiu Jitsu is a physically demanding sport, and injuries are part of the game, but liability shouldn’t be. Whether you're a competitor, coach, or academy owner, understanding fitness insurance is one of the most important parts of staying protected.