Partnerships in the fitness industry work best when they deliver financial value while giving businesses genuine peace of mind. The NEXO Affinity Program offers fitness suppliers, equipment manufacturers, and associations a structured way to expand member benefits and strengthen protection. Suppliers often look specifically for fitness business[...]

Fitness associations and franchisors work hard to deliver value to their members. Most organizations rely on dues, events, and sponsorships to fund their operations, but these traditional streams have natural limits. Growth requires new ideas.