
Hyrox is gaining momentum fast, and for good reason. It’s opening up a powerful new direction for gym business owners who want to grow past the limits of traditional group training models. This article breaks down how to scale a Hyrox-focused fitness business using strategies that drive retention, increase revenue, and improve brand visibility. If[...]

Kids love martial arts, but so do their parents. Are you reaching both? In order to grow your school and build a balanced student base, your martial arts marketing needs to speak to adults as well. The best ways to advertise martial arts for families highlight the value of adult martial arts classes in a way that creates real interest among parents,[...]

With CrossFit boxes and boutique fitness studios on every corner, holding attention—and membership—isn’t getting any easier. But Jiu-Jitsu gyms offer something uniquely powerful: skill-building, discipline, and a sense of belonging that keeps their members coming back. To stay competitive, martial arts business growth needs more than solid instruction.[...]

Functional fitness is grounded in movements that translate into real-life strength and mobility, which is exactly what more members are looking for in their workouts. As the fitness industry continues reshaping itself post-pandemic, gym owners are pivoting toward smarter training models and more personalized member experiences. From standout[...]

Hyrox is redefining endurance sports by combining functional fitness and high-intensity running into one intense competition. As the sport grows, so does the need for fitness insurance that protects competitors and coaches. Personal trainer insurance, gym liability insurance, and Hyrox coach insurance all play important roles in helping you protect[...]

The yoga industry is evolving—should your studio evolve with it? More studios are experimenting with online yoga classes, but not all are sure if the shift fits their model. Studio owners, teachers, and wellness entrepreneurs are weighing how to take a yoga studio online in a way that still feels personal and aligned with their brand.

When disaster strikes or a claim arises, the last thing you want to discover is that your gym insurance isn’t as solid as you initially thought.

Running is a great solo workout, but there’s power in numbers. Social running clubs are becoming more popular among beginners and experienced runners who want more structure, accountability, and community with their workouts.

Jiu Jitsu is a physically demanding sport, and injuries are part of the game, but liability shouldn’t be. Whether you're a competitor, coach, or academy owner, understanding fitness insurance is one of the most important parts of staying protected.