Why Some Gyms Pay Less for Insurance Than Others

Many gym owners assume rising insurance costs are unavoidable. It seems no one can do anything about it when premiums rise, and carriers tighten their requirements. From an insurance perspective, premiums are based not only on the fitness business as a whole. They depend on how each gym acts inside its[...]

Monetization Is Not the Problem

Gyms don't get into trouble just because of monetization. The real problem is how members deal with it. When owners hear the word, they often think of increasing revenue from existing monthly dues payers. That way of thinking makes decisions that seem rushed, disconnected, and hard to defend later.

Why Outdoor Programming Is Gaining Momentum

The gym is where hard work takes place, but lately, many members prefer working out outside. Outdoor fitness programs are becoming a big trend. You see them everywhere: Saturday workouts at the local park, yoga on rooftops, or heavy lifting sessions in parking lots.

Toxic gym culture takes many forms, including unsafe training practices, bullying among staff or members, and a general lack of concern for people’s well being. It often creates an atmosphere where athletes feel pressured to push through pain, safety standards slip, and complaints go unanswered. A gym’s culture shapes the experience as much as the[...]

Opening a second location is an exciting milestone for any fitness or wellness business, as it brings fresh opportunities, a growing community, and new ways to build your brand. It’s easy to assume the insurance policy you already have in place will work for the new site as well, yet this approach often leaves important gaps in protection. Every[...]

When fitness classes get crowded, the chance of bumps, slips, and other accidents naturally increases. With limited space, even simple movements start to feel restricted, and students may struggle to stay focused on their practice. That’s why managing mat space is so important—not only for safety, but also for comfort and the overall experience of the[...]

A solid reputation is essential for any business in the fitness industry. When members trust your facility and staff, they become loyal advocates who bring in new clients through word-of-mouth recommendations. Beyond growing your membership, a strong reputation also builds lasting relationships with your community, strengthens your member retention,[...]

The way people find, research, and choose fitness businesses has changed dramatically. Today, a strong online presence isn’t just helpful—it’s essential. Whether you’re a personal trainer, gym owner, or fitness entrepreneur, building a compelling digital brand can help you attract more clients, charge what you’re worth, and establish yourself as a[...]

Healthy employees are happy employees. Not only are they more likely to enjoy the work that they do, but they’re also more inclined to be productive and efficient with their tasks when they feel their best. Conversely, when staff members frequently miss work due to illness or injury, it has a major impact on the gym’s finances. It can lead to increased[...]

In the world of fitness, gym operators are the gatekeepers of health and wellness for communities far and wide. And as society’s focus on personal health and fitness increases, the role of gym businesses in helping people reach their wellness goals continues to become more vital. After all, fitness centers are no longer just places where members go for[...]