6 Low-Cost Gym Business Models

One of the most exciting aspects of owning and managing a gym or fitness center is being in control. Of course, that power means you must comply with local and federal standards and legal requirements. An ounce of caution and some careful considerations are necessary for you to decide on the right business model.

To make it easier on yourself and get the ball rolling, check out these low-cost gym business models recommended by NEXO Fitness Solutions, a leading resource for successful fitness gurus and business professionals.

1. Membership-Based

One of the first things that come to mind about gyms is membership. Arguably, this is one of the most marketed and popular ways to gain members and increase revenue. By providing members and guests to access your fitness center and use its equipment and services for a predetermined length of time and set monthly price, you create a steady stream of revenue that is more predictable to rely on. The drawback to using or relying solely on a membership-based model is that the days where gym memberships practically market and sell themselves are gone.

Now, more than ever, business owners are under immense pressure to increase new and renew memberships. Also, people are more conscious of how and where they spend their money and the amount of convenience their choices offer. Many people are leery of memberships and don’t want to feel stuck to a location or service they may not use as often as planned. Consider implementing the membership business model with other options for more flexibility.

2. Online/Digital

Considering recent events and the pandemic, many people are not sure when they are ready to return to fitness centers. There is also the fact that more fitness enthusiasts consider are more conscious of how they use their time and lead busy lives that may not provide the best flexibility for them to come to the gym as often as they’d like.

Consider digital or online services with a monthly or annual subscription to your fitness business so you can reap the benefits of growing and attracting members, new and old without putting your profits and other resources at risk. Digital fitness offerings allow members to access and work out when and where it is convenient for them. They can take their workouts wherever they go and still meet their fitness goals from the comfort anywhere they have online access.

3. Pay-as-You-Go

Today’s fitness enthusiast is looking for flexibility. The pay-as-you-go business model offers fitness center owners the perfect opportunity to provide that. Simply incorporating a pay-as-you-go fee structure for all fitness services and equipment use allows members to feel more in control of their financial investments into their fitness and health.

The pay-as-you-go feature is incredibly flexible for business owners as well because it can be combined with alternative business models and classes, packages, and other service offerings to reach a broader audience. If you decide to use the pay-as-you-go approach, be prepared to experience some fluctuations in revenue until you find the right balance.

4. Group Fitness

Group fitness offers members and guests the opportunity to socialize while they work out with their peers. It also makes it easier for them to hold themselves more accountable for their fitness goals. It adds a sense of community and motivation to the facility and encourages members to commit.

The group fitness business model provides a solid stream of revenue. It also gives members and guests more of the services they want with less effort and fewer business resources from the owner. Consider utilizing a group fitness business model for enhanced flexibility, value, member engagement, retention, and satisfaction.

5. Tiered Access

Give members a choice with a tiered business model so you can better anticipate and meet their demands. The tiered fee business model provides access to different levels of your fitness center’s services and offerings. Tiered access is more appealing for gyms with a diverse membership and customer base. Members can choose their level of commitment based on their needs and your center’s offerings. For example, basic membership is ideal for those who are not ready for a long-term commitment or who visit the gym infrequently. The premium tier offers full access to everything your business has to offer and provides the greatest flexibility and most cost-effective price point.

6. Hybrid

The hybrid business model allows you to cater to your members without limiting them to in-person services. By integrating multiple business models, you can create a balanced system that maximizes your company’s revenue and success, and customer satisfaction. For example, a hybrid business model that incorporates digital access is highly beneficial for members. When they can’t commit to their usual in-person fitness routines, they can rely on online access, so they don’t miss a beat. At some point, they may feel inspired or motivated enough to work out at the gym instead of at home. The hybrid model offers the greatest flexibility for both members and fitness center owners. It is easier for business owners to implement trends and strategies for continued success.

Which Business Model Is Best?

When choosing a business model, try not to get stuck on just one. The right business model requires menial effort and resources to implement yet provides the most reliable and profitable stream of revenue and members. Analyze the trends in the industry and talk to your members. Learn what they want and expect as far as accessibility, offerings, and pricing. Think about your business needs and forecasts. Don’t be afraid to experiment with different models and price points until you find what works best for you, your business, and its members.

For more information on low-cost gym business models or valuable insights and strategies, visit the NEXO Fit blog. Choose NEXO for all insurance needs. Call for a quote on low-cost, comprehensive insurance products and coverage options that fit your gym business like a glove.